User Experience (UX) design is a developing part of web and app design. User experience (UX) is the general experience of a person visiting your store. Typically, UX is gauged based on how easy and enjoyable it is for visitors to navigate your store, find what they’re looking for, and make a purchase.
It’s data- and customer-driven focused on enabling clients to achieve their goals. If your business aims to produce more sales, leads, or subscribers, a powerful UX is a strong lever to fulfill those goals.
Ecommerce UX Guidelines :
4 ecommerce UX guidelines to keep in mind:
1. Prioritize function above all else.
2. Customer-centric copy should always lead design.
3. Craft intuitive navigation to promote discoverability.
4. Mobile ecommerce UX is unique and should be treated as such.
Process and stages of user experience:
Following are the five key stages of the UX (User Experience) process. Let’s discuss each one of them in a detail.
1. Strategy:
It’s vital to consider the UX strategy holistically. It’s necessary to define why and where you want to get to before you decide how to get there.
In this stage, you will work to define what you’re wishing to attain with your website or app. During this stage, you will observe and involve key stakeholders and will also work to define how you will measure success.
2. Research:
The research stage of user experience is your intelligence gathering stage. The better research you do, the better you can align UX with your goals. Also, the more complicated your goals and strategy, the more time and energy you will want to dedicate to the research stage.
3. Analysis:
This is the stage where problem-solving starts to take place. The main objective of this phase of user experience is to draw conclusions from the research phase, and to discover the “why” behind the what, and to verify it. Here you can identify weaknesses and potential areas for improvement.
4. Design:
This is where the prototyping starts and this design stage builds on the previous stages.
In user experience, the design is not done in a vacuum. It is an iterative procedure involving numerous people and regular feedback. At this stage, you are fleshing out the main components, not finer content or branding details.
5. Production:
This is the final phase of the user experience. Production starts once you have gone through the iterative design process, and defined your skeleton. At this final stage of UX process, the finer details are included and obtained, and a more elegant draft can be presented to the client and/or visitors for user testing and iteration.
Conclusion
This Shopify ecommerce UI/UX design guide will allow you to make fundamental decisions to build a tremendous ecommerce User Experience, that is professional, impressive, user-friendly, and makes shoppers come back again and again.