What is Retargeting?
A digital marketing strategy is retargeting, also known as remarketing. Although guide to digital marketing attempts to attract fresh traffic to a website, retargeting aims to reach out to past users and bring them back. They offer targeted advertising to past visitors based on their features, interaction, or even real on-site actions as marketers create retargeting campaigns. You visit a website and then see advertising online from that website somewhere. This generates a familiar flow.
Does Retargeting Work?
It does indeed. Over the years, several surveys and research have affirmed and reaffirmed its usefulness.
The click-through rate on retargeting ads is x10 higher than conventional display ads 2, whereas a retargeting ad’s conversion likelihood is 70% higher. Agency spending on retargeting is growing gradually from year to year. 77%of the marketers interviewed indicated in a recent survey that retargeting campaigns outperform show campaigns.
Why does Retargeting Work?
Retargeting opens the door to re-engaging with visitors to the website and leaving carts, bringing them into further interaction with the brand, and creating awareness and trust.
Benefits of Retargeting: Why Retargeting Ads Are Superior to Normal Display Ads
Retargeting ads are better in certain respects than traditional display advertising.
Your ad will be seen and clicked by those who are not your potential customers in a regular advertisement, even with all those targeting options available. Retargeting, however, helps you to target users who have shown interest in your website’s particular page or category that validates their interest in your goods or products.
Retargeting is great for:
1. Creating personalized ads: Based on their actions, you can categorize your site’s visitors and then serve up customized ads for each one. For example, a fitness equipment store will target individuals with aerobic accessories advertising who have visited the aerobic training group, while those who have visited strength training will see advertisements for strength training equipment.
2. Getting more conversions: Retargeting advertising can lead to a much higher conversion rate and lower CPA (cost per acquisition) when you target the right people with the right advertisements.
3. Building brand awareness: For the first time, very few customers can trust and purchase from a brand they’re looking at, hence the low reach. Indeed, studies show that even above pricing and ratings, the first thing customers look for on Google search results is a brand name (known retailer).
You can follow these visitors almost everywhere they go on the web by retargeting, giving them the impression that you are a big, well-known brand. They begin to become acquainted with it by seeing the brand name more, aiding in brand recognition for potential sales.
Now that you understand the advantages of retargeting ads, let’s look at the different types you can utilize to build your sales.
Types of Retargeting:
1. General Website Retargeting: The most prevalent method of retargeting is general website targeting. You may use this sort of retargeting on sites like Facebook, Twitter, Quora, Google Advertising, Bing, or LinkedIn.
2. Essentially, with general website retargeting: you have a few distinct choices.By building a retargeting list for anyone who has visited your website in the last 30-90 days, the most popular approach.
3. Search Network Retargeting: Some advertisement platforms allow you to retarget people on popular search engines based on recent searches they have done. For instance, someone is searching for “balance trainers” and lands on a page in their partner website network.
4. Email Ad Retargeting: Much like the above approaches, with emails, retargeting can also be achieved! Email retargeting helps you to recognize potential clients with personalized advertisements, with Gmail advertising right at the top of their inbox.
What Platforms Can You Run Retargeting Ads?
Here are some great platforms to choose from.
1.Google Ads: Google Ads is the most popular network for advertising around. With a simple to use dashboard and quick setup, you can have retargeting ads running in just a few days time. If you use Google Advertising, it’s fairly easy to set up a retargeting campaign. To engage users on those lists, you just need to allow retargeting, create remarketing lists, and create personalized ads.
2. AdRoll: AdRoll makes setting up, running, and reviewing retargeting campaigns extremely simple. Both famous networks and ad exchanges, such as Google, Facebook, or Twitter, are sponsored, so you can track your prospective clients everywhere they go. AdRoll has a much wider scope and is easier to set up if you’re deciding between AdWords or AdRoll.
3. Perfect Audience: Another easy to use tool is a Perfect Audience, which provides web retargeting, mobile app retargeting, Facebook retargeting, and the like. They don’t have a setup fee or the minimum amount you need to pay, making it a perfect choice for small companies.
Conclusion:
For those on a budget, ad retargeting can be a very cost-effective path. About why? Since only those already interested in your brand will concentrate on converting them. You may also easily remove those who have bought or reached out to you already. We strongly suggest giving it a try to see if it works for your business.