The year 2020 was the most unexpected year of our lives. COVID-19 has shaken the earth badly. However, some very significant changes have taken place, which will affect our decisions about how we conduct our social media marketing activities.
To learn more about the changes taking place in the social media marketing space, social media marketing experts shared their ideas and trends for the coming year.
Some of the expert’s predictions include:
1) The Impact Of The Conscious Social Audience:
Today’s generation already knows about global issues and how business is going with them. Therefore, in the year 2021, companies will have to be more aware of the mental health of their customers, and they will have to do something to improve the mental health of their customers.
2) The Rise Of Digital Misinformation:
In the year 2020, a lot of misinformation and fake news was circulating, which changed people’s plans. Therefore, in the year 2021, companies should pay more attention to telling the truth and avoid the spread of fake news.
3) Social Media Companies Are Adopting New Norms:
All the platforms that are benefiting now will be available in the year 2021 and beyond. Researchers even say that they will be aware of new trends and will be winners forever.
4) Old School Marketing For New School:
In times of uncertainty, old schemes often reappear because people will like to use tried and tested marketing methods, so in the year 2021, the old school marketing will increase.
5) Social Gaming:
More people have been interested in video and mobile games since the lockdown began. They now play games not only to win but also to remove themselves from the wrath. So companies can market their products through gaming networks.
6) Marketing A Little More Conversation:
Nowadays, consumers not only prefer messages published by companies, but they also want companies to investigate social issues and better communicate with their stakeholders.
7) Nostalgia marketing:
During this epidemic, people prefer to see happiness, and when they see companies marketing their products over the big days, it will make consumers excited and happy.
8) Memetic messaging:
Nowadays memes are becoming very popular, and people don’t miss any opportunity to fry things, and these memes can be annoying so businesses should try to be safe from these memes.
9) The 4 Cs of coronavirus content:
Even if the coronavirus epidemic ends in 2021, but a lot of people will still be shocked about it so companies should have a communication style with the 4 Cs of coronavirus that is: community, contactless, clean and compassionate.
10) Remixing is the new UGC:
These businesses can also combine their content with popular apps like TikTok and Snapchat. By doing so, companies will gain a wider audience and more content for their brand.