Table of Contents:
- Digital Changes in Consumer Behavior Are Here to Stay
- Live-streaming and an increase in influencer content
- User-generated content (UGC) to enhance the customer experience
- Increase in voice and visual search
- Easy-to-consume content
- Programmatic Advertising
- Chatbots
- Conversational Marketing
- Personalization
- Social Media Stories;
- Conclusion:
- Mobile devices are used to open 49% of all emails. (IBM)
- Spam accounts for 54 percent of all emails. (Statista)
- Among tablet and PC users, mobile users engage with emails the least. (Email Engagement Impacted by Mobile Use)
- Targeted personalization, according to 74% of marketers, boosts customer engagement (Econsultancy)
- Email marketing is used by 95 percent of organizations that use marketing automation. (Regalix)
- With a 27 percent open rate, the most frequently opened emails were about hobbies. (HubSpot)
- Consumers said they’d want to get promotional emails from their favorite brands on a weekly basis, according to 49%. (Statista)
1. Digital Changes in Consumer Behavior Are Here to Stay: In fact, new purchase behaviors were seen in 60 percent of organizations across all industries in the preceding year.
The time has passed to pivot and meet the need for quick and easy online purchasing, curbside pickup, and contactless delivery. Companies are now focusing on securing and resiliency in the future, with san diego search engine marketing.
2. Live-streaming and an increase in influencer content: People stayed in their homes, which led to canceling all the events which were meant to happen, they were not able to socialize with their family and friends.
This was the result people started streaming online to stay connected with others, During lockdown periods, live viewings on Facebook increased by 50%, while viewings on Instagram increased by 70%. In 2020, TikTok usage increased dramatically, and there’s a high possibility that the trend will continue in 2021.
3. User-generated content (UGC) to enhance the customer experience: For marketers looking to reach the population, user-generated content (UGC) is a valuable resource. Offering an incentive, such as a discount, or even partnering with them for a good cause, can motivate your audience to share unique material.
7. Chatbots: Chatbots will power 85% of customer service by 2020
The top benefits of chatbots are 24-hour service (64%), instant responses to inquiries (55%), and answers to simple questions (55%)
In 2021, chatbots will remain a significant aspect of digital marketing. This AI-based solution employs instant messaging to speak with your customers or site visitors in real-time, day or night.
6. Programmatic Advertising: Programmatic advertising refers to the use of artificial intelligence (AI) to automate ad buying in order to target more particular audiences. For example, real-time bidding is a sort of programmatic ad buying. This automation is far more efficient and quick, resulting in increased conversions and cheaper customer acquisition costs.
It’s transforming the face of digital advertising so quickly that 86.2 percent of digital display ads in the United States will be programmatic by 2020, according to eMarketer.
8. Personalization: Personalize your marketing in 2021 if you want to stand out – that means tailored content, products, emails, and more.
9. Conversational Marketing:
With all of the chatbot talk, the truth of current marketing emerges, it’s more conversational. People want it that way, therefore brands are catering to them. When customers have a question, 82 percent want an answer “right away.”digital marketing company san diego
10. Easy-to-consume content
People also leaned on easy-to-consume material in 2020, such as podcasts that can be listened to on the go or newsletters that are delivered directly to subscribers’ inboxes.
Podcasts and newsletters, for example, are convenient and readily available content that can help brands connect more deeply with customers and provide a more intimate method to keep in touch.
Conclusion: New trends and technologies are days by day growing and it enhances every trend in digital marketing, so the above article has every but information that will boost your digital marketing trends.