When major life events occur, prospects emerge for marketers, and there is nothing much bigger today than the ongoing Covid-19 health epidemic in which the world is involved, It has and continues to have a major effect on the behavior of consumer shopping, which in turn opens the door not only for savvy retailers to attract new customers, but also to create long-term sustainable customer relationships that help drive growth.
1.Social Distancing
Foot traffic has fallen steeply since the coronavirus outbreak as more and more consumers remain home and self-quarantine. Many business owners are worried that COVID-19’s effect would be deeper and longer-lasting than anticipated. As a result, during the coronavirus lockdown, merchants in every industry are searching for ways to retain your business after covid 19
2.Communicate Proactively With Your Customers
The situation is rapidly evolving, and no one is quite sure what news every day will bring. As long as you communicate with them properly, clients can empathize with merchants facing a crisis. If you’re closing your doors, changing your hours, and what steps you’re taking to keep your staff and work environment safe and clean, let your clients know.
Notify your customers on your social media sites, by email, and on your website, if your store is closing. If your shop remains open, give them a way to remain linked, beyond letting clients know the logistics of your approach. Customers who spend more time at home will still have to shop for things. Direct customers to your ecommerce shop, take orders via social media and be ready for your website to be viewed by more people than in previous months.
3.Promote Your Gift Cards
Gift cards provide you with an instant cash infusion and promise that in the future digital marketing tips to your customer will help return to your business. Gift cards will help you remain afloat in restaurants, where margins are already notoriously slim before the crisis passes.
Customers in Seattle, for example, are going out of their way to ensure that local cafes, bars, and restaurants do not go under and gift cards provide a convenient way to keep the cash flow flowing. To reduce the risk of human interaction, give an e-gift card service, or work with a third-party delivery partner like Uber Eats to accept their gift cards at your place.
4.Stream Or Video Chat Your Services
To continue to provide access to your customers who are sitting at home, keep digital marketing tips after covid19 with your services, wishing they could help your company. Tutors, personal trainers, and even therapists have practically made themselves available. To give your services remotely, use a free app like Google Hangouts, Skype, or Zoom.
If you are in a vertical service that does not lend itself to live videos, consider starting a platform that enables consumers to pay for videos with information that is frequently requested. Use a paywall to give customers a charge to access your content. For example, an accountant may post a video outlining how to start a tax return and share it to their email list using a free tool like Loom to record their screen. A salon owner can post a video demonstrating how to do root touch-ups at home.
5.Hold An Event Online
The biggest point of pain for some merchants has come from canceled activities. Remember that despite being quarantined at home, most customers are craving entertainment. This is where it can come in handy for Facebook Live or Instagram Live.
If you have scheduled a store opening, product launch, or anniversary party, switch it to one of the social media platforms for live streaming. It’s a perfect way to keep your clients involved and build goodwill, as well as to sell your goods. Offer the first 100 individuals streaming your live event with a special discount code.
6.Use Discounts To Your Advantage
Now is a good time for discounts to encourage long-term purchases. Enable clients to lock in a one-year membership now at a cheaper rate if it aligns with your business model. Gyms can provide a membership discount beginning after the virus has passed.
Try providing free or discounted delivery for online purchases if you have a retail store. Help other small merchants in your region if a client brings in a recent receipt from another small retailer by giving a 10 percent discount.
7.Find Your Most Profitable Customers
Use a five-point scale (one to five) to assign an RFM (Recency, Frequency, and Monetary) value to each consumer related to recency, frequency of purchase, and money spent. A top score of five in all three areas will be offered to the best customers. The insight gathered will ultimately say where important marketing spending for consumer retention operations can be allocated.
People in ecommerce are well-placed to draw potential clients who may not have thought about shopping with them before during the pandemic. Nevertheless, the challenge for distributors serious about the production is to keep them coming back consistently and to invest more. The best way forward is to recognize those clients that are the most profitable and then spend time and resources on targeting them effectively. Ecommerce companies that follow this strategy will see their sales rise sharply throughout post-pandemic.