LinkedIn is a powerful digital marketing platform for promoting career advancements and making business-to-business (B2B) connections. Unlike Facebook, Twitter, and Instagram, LinkedIn is a professional platform developed to help you establish and enhance business relationships.
It has various community characteristics that enable businesses to build brand awareness, promote products and services to targeted audience segments, and reach out to possible business partners and investors. By posting engaging content and participating in industry discussions, business owners can use LinkedIn to grow their email marketing list with their professional connections and network.
Importance Of Linkedin Marketing:
LinkedIn enables you to build company pages to establish and promote your business but is also helpful for researching other businesses and people who have similar interests, strategies, or profiles to yours.
LinkedIn has nearly 500 million users and 45% of them are active daily. Believe it or not but it is one of the most useful social media portals to grow your business. But, still, a lot of companies ignore it.
Millions of professionals use LinkedIn every day to grow their networks and their careers, but you can use LinkedIn to grow your business too. This social media tool exposes you and your business to millions of connections that you can use to build relationships with individuals and other companies to boost your brand.
The audience there is quite active. Therefore, you have a great opportunity to build the virtual presence of your brand, get good quality leads, and give a fair competition. It should be one of the digital marketing services you avail of.
With a user base of more than 600 million now, LinkedIn has a lot to offer. This is almost double the number of active users on Twitter. You can build a network of people like you and share nice ideas, business strategies, etc. It will also help you grow your engagement.
Using the LinkedIn ‘Insights’ tab on your profile is very effective to monitor how your page is performing. There are three sections, updates, followers, and visitors. The updates section provides insights into the reach and engagement of your company posts. The follower’s section provides information on where followers are coming from, their demographics, and trends. The visitor’s section provides analytics on the visitors to your website along with their demographics.
How To Use Linkedin For Business And Marketing:
• Customize your public profile URL.
• Add a LinkedIn background photo to your profile.
• Add a ProFinder Badge to your profile.
• Take advantage of the blog and website links on your LinkedIn profile.
• Search engine optimizes your LinkedIn profile.
• Add, remove, and rearrange sections of your profile.
• Use Saved Searches and Search Alerts in Recruiter.
• List job opportunities and recruit new talent with LinkedIn’s job postings.
• Take advantage of LinkedIn Endorsements.
• Use Open Profile to send messages to people you’re not connected to.
• Check your Network Updates or share your own.
• Be identifiable.
• Check out who’s viewed your LinkedIn profile.
• Export connections.
• Customize your Connections to grow your professional network.
• Join LinkedIn Groups.
• Create your own LinkedIn Group.
• Communicate with your LinkedIn Group.
• Share your LinkedIn status updates on Twitter.
• Leverage @mentions in your status updates.
• Optimize your LinkedIn Company Page.
• Create LinkedIn Showcase Pages.
• Post company status updates and targets them.
• Check out LinkedIn’s Content Marketing Score & Trending Content resources.
• Experiment with LinkedIn’s Sponsored Content and Native Ads.
• Share content through LinkedIn’s publishing platform.
• Add a Page Follow Button to your website.
• Analyze your LinkedIn marketing performance.