CRM stands for Customer Relationship Management. The fundamental objective of CRM is to enhance business relationships. It enables businesses to stay connected with their clients, streamline all the procedures, and boost profits. A CRM is designed for increasing revenues and profitability, reduce costs, enhance customer experience, and customer loyalty. It enhances the quality of customer communication and responsiveness and also enables the clients to interact with employees. CRM is considered to make life simpler and in a perfect world means order, access to information, team planning, and better management. Though, it’s not rare to see companies using CRM still encountering