Tools for Online Advertising:
- Web Design
- SEO
- PPC
- Social Media
- Content Marketing
- Email Marketing
- Geo-fencing
- Podcast Advertising
- Optimize Product Listing Ads
- Influencer Marketing
- Conclusion
With the Covid 19 and the current lockdown, the world is focused on online, and the ability to get more online advertising attention from your business has increased. Now is the time to take advantage of growing trends and promote your business.
Key Statistics of Online Advertising
- Nike sparked an $8.4 billion increase in revenue via advertising.
- Social media ad spending is expected to grow by 8.7% in the next year.
- By the end of 2021, mobile advertising spending will grow to $280 billion.
- In February 2021, Chief Marketing Officers (CMOs) said their advertising budgets grew by 14.3%.
There are many different channels and platforms that you can use to promote your business. Here are the ten most popular advertising platforms to promote your business.
- Web Design
Your website is one of the most important part of your business. This is your online store, where many potential customers want information about your products and services. In many cases, your website will be the first impression of your business.
When you start an online advertising campaign, you should design the website to drive more traffic to your website.
A well-designed site wants visitors to stay longer and invest more in your company’s offerings, and it builds trust with potential customers.
- One study revealed that 94% of respondents mistrusted a website because of certain design elements.
- Search Engine Optimisation (SEO)
SEO is a great way to help your business advertise to potential customers. Investing in SEO can increase your visibility, web traffic, and conversion traffic. It takes time, but the result can be worth it for your business.
- SEO involves adding keywords to the pages of products or services so that when users search for those keywords in search engines like Google, your content appears in search results.
The goal of SEO is to bring your website to the top of the first page results. The top three positions earn 35% of clicks on desktops and 31% on mobile.
- Pay-Per-Click (PPC) Advertising
One of the benefits of PPC advertising is the fact that you pay only what users click on. Whether you are a large or small business, you can use the power of search engines for a small price. The ability to target specific marketers and run niche campaigns means that the buyer is interested enough. This is a low-cost marketing strategy and an effective way to attract potential customers.
- PPC advertising is a great way to generate traffic and conversions. Out of all page results, Top three paid sports received 46% of clicks.
This feature makes PPC one of the Internet’s advertising strategies for companies today.
- Social Media Marketing
Social media like Facebook, Twitter, and Instagram have great opportunities to reach and connect with the target audience. That’s why these sites are fast becoming the best way to advertise online.
You can also use social media platforms to promote your company.
The biggest advantage of using social media for advertising is its relatively low cost.
- 50% of B2B marketers consider social media to be a “very” or “somewhat” low-cost option for advertising.
- 80% of American adults have a social media profile. This means that chances are high that at least part of your audience is active on social media.
So if you’re looking for a cost-effective advertising strategy to reach new customers, consider social media.
- Content Marketing
Content marketing is a great way to indirectly promote your business by providing users with helpful or interesting information. You can create content in the form of blogs, videos, infographics and practically any online format.
- Companies that post 16 times or more a month receive four times more traffic than companies that post only a few times a month.
Writing content is not the only way to get enough clients. You should also create content in the form of original graphics.
Visual elements get users’ attention, and when combined with interesting information, they want to spend more time on your site. Sharing infographics on social media is an easy way to increase the chances that your visitors will share a link to your site with your followers.
- Email Marketing
Email marketing is the oldest form of digital marketing, but still one of the most effective advertising strategies and marketing techniques. When you use email, you can reach individual members of your target audience directly in their inboxes.
- Emails are a great way to connect with your existing and potential customers.
- You can send newsletters, information about new products or services, and deals to different segments of your audience.
- Geo-fencing
The new scheme in digital advertising holds great promise for marketers – especially those in the B2C space. It allows you to target customers in a whole new way based on their physical location, in the hope that they will naturally guide your business.
- According to Andrea Mocherman, This type of campaign typically generates three times the amount of foot traffic and produces a 27% increase in sales on average.
- Podcast Advertising
As podcasts have grown in popularity over the last ten years, there are plenty of opportunities for advertisers to connect with interested audiences.
- Podcast advertisers are often referred to as ‘sponsors’ because they allow podcasters to stay in business.
- The special advantage of advertising on podcasts is that the audience has more confidence in the person reading the promotion.
- Most listeners know that a podcaster will not advertise products or services that do not suit their audience.
- Optimize Product Listing Advertising
Product listing ads should have all the elements that consumers want to see when searching. You don’t want potential customers to have to go and do more research on the risk of losing interest, so answer any questions they may have.
- Influencer Marketing
A quite new and fairly untested category of advertising has accumulated from the growing popularity of micro-celebrities and influencers. Popular on both Instagram and YouTube, influencers are people who have large followers; more than 10,000 followers are a common metric.
Influencer marketing can help increase your brand reach and offer sales incentives.
- According to a study by SproutSocial, the average price to use an influencer to promote a brand is $271 per post. For influencers with more than 100,000 followers, the average cost was $763 per post.
Conclusion
Keep in mind that if you’re paying for ads, you should keep an eye on your return rates. It’s great to get better exposure for your brand, but if the cost of advertising isn’t increasing the company’s revenue, it won’t be worth it.
These 10 strategies will give you some ideas on how to grow your business. Every marketing effort you make should increase your brand awareness with your target audience.