Facebook Advertising webpage includes a variety of information, such as advertiser flexibility and targeting.
For those who need help as a business owner, for those who care about saving time and money, many Facebook advertising tools can help your small business.
Let’s take a closer look at 9 of these marketing tools:
1) Facebook Advertising Manager:
Facebook Advertising Manager is part of the general Facebook Business Manager and a local application that provides access to the marketing tools needed to design-focused ads and reach a specific audience.
It’s Facebook’s most basic marketing tool, but that doesn’t mean it has nothing to offer. If you plan to grow your small business on Facebook, you need to understand how to use it as part of your media marketing strategy.
Here are five steps you need to take when starting a Facebook advertising:
Create a Facebook page or use one that already exists.
- Provide information about what you want to promote.
- Choose the right audience for your advertising.
- Set your budget.
- Track your results.
2) Facebook Advertising Manager App:
Today, people spend more time on smartphones or tablets and less time on desktops.
There are billions of smartphone users around the world and the number is growing but Facebook is well aware of that. That is why the company has dedicated a lot of resources to provide a strong mobile experience.
But there is more to the mobile experience than just updating your profile and interacting with others. You can also use the Ad Manager app to control all of your marketing campaigns without the need for a desktop computer.
3) Qwaya:
Qwaya is a paid tool with tons of features including Ad scheduling, Performance-based rule setting, Ad automation, and campaign manager. But one of its best features is its ability to automate split testing (A/B testing) for both creatives and audiences.
4) AdEspresso:
AdEspresso is like a report card for your Facebook ads account. If you are working on the agency side, don’t worry; it is not your choice and you like to analyze certain campaigns, you may not get a single mass of information for all your accounts.
AdEspresso has analyzed more than $290 million in a Facebook ad to create an industry benchmark, against which the Compass report compares your campaigns. It is a great way to see how you stack up against other businesses in your industry.
5) Hootsuite Ads:
Hootsuite recently announced that it is partnering with Facebook to offer a way to automatically generate Facebook ads based on your existing organic page posts.
Hootsuite Ads scans your Facebook page to find the best ads to promote ads and then applies automated targeting and bidding algorithms to launch high-level ad posts.
6) ADroll:
ADroll is a Facebook advertising platform designed for small and large businesses.
This Facebook ad automation tool supports image, video, and carousel ads. For single image ads, carousel ads, and video ads, ADroll supports all available formats and provides best practices to follow.
7) Driftrock:
Many brands that rely on Driftrock, including Coca-Cola and BMW, should have something special with this device. And, after learning more about the features, you will see that this is the case.
Driftrock implements a unique, four-step approach to Facebook advertising:
- To create
- Automatic
- Trigger
- Lead Response
8) Adstage:
It may not be a “Facebook-only” marketing tool, but AdStage has plenty to offer advertisers.
If you are a business owner who advertises on many social media sites and not just Facebook, then Adstage can make your life easier.
With this tool, you no longer need to organize all your ads separately. Instead, you can combine them all into one simple dashboard.
9) Perfect Audience:
On the surface, it’s really that simple. But, as you dig deeper, you will realize that there is more to retreat than meets the eye. This is where Perfect Audience comes in handy, as the purpose of the service is to guide you.