Building brand authority with Content Marketing isn’t an easy feat, but the huge benefits are worth the effort.
If you build a large audience with your content, the sales and success of your company would soon follow. However, this doesn’t account for whether you’re building your brand authority using content that enhances the know, like, and trust factor for your company.
Content marketing gives your company a platform to showcase knowledge, expertise, and authority, competition can be fierce.
To stand out, your content marketing must focus on the specific needs of both your prospects and customers to create trust and loyalty.
It is a valuable measure of the degree to which your brand is seen as an expert in the subject matter. Several factors can influence your brands’ authority, such as content, online presence, and social media engagement.
With a powerful brand authority, prospective clients will be more likely to interact with and use your content when they see it. Also, a strong brand can do one of 2 things:
• Maintain a loyal customer base that seeks you out first before turning to your competitors.
• Attract the attention of influencers within your industry, who can then use their authority to promote your brand.
There are several ways to build online authority. Through the following tactics, you can tailor a strategy that best suits the needs of your business.
Read on to learn how you can build your brand authority with the content your company creates.
Six Tips for Building Your Brand Authority with Content:
An essential factor in creating brand authority with your content is generating pieces that maintain confidence and build trust with those consuming it. Here are six tips to help you:
1. Reply to your audience’s questions:
If you answer your audience’s questions, they’ll start to trust you and see you as an authority. If you are not doing this, there’s virtually no way you’ll become an authority.
If people see you as an authority, they will believe you know your stuff. The content you write should directly pertain to questions people have.
Once you have a solid list of the questions your audience has, you can work on effectively answering those questions.
2. Create newsworthy reports and studies:
Publishing original reports that break down new pieces of data is a tremendous way to catch attention. Brand new studies can handily captivate the attention of media sources and others in your niche. Original studies are bound to build backlinks from people who understand the significance of your research, and this further stabilizes your authority in your field.
3. Utilize the authority of in-house experts:
Your content possibly carries a lot of expertise behind it. Who are the experts behind your content? Make sure the experts are visible to readers, so people can wrap the subject matter to credible sources. Look for podcast opportunities, interviews, or just simple questions and answers you can leverage to show off the authority of your in-house experts.
4. Highlight reviews, case studies, and other proof of expertise:
If you can show how much some people trust you, gaining trust from others will be easier.
There are several types of authority signals, from testimonials to reviews to social media share counts. The key is recognizing which ones make sense to highlight for your products or services and figuring out sufficient placement for them.
5. Associate with other authoritative brands:
If you align with other brands you respect and that are doing right by their customers/users, it is possible some of that same trust may transfer to you if that company’s respect is reciprocated. Additionally, if you collaborate, you’re getting your brand name in front of a new audience.
So, think about which brands it makes sense to collaborate with. There are ways to do this outside of content marketing, like referral programs, but there are content-specific ways to work together too.
6. Give away some of your secrets:
This can be difficult for a lot of marketers. Why should you give away what makes you great?
This question is valid and won’t always apply. But In some cases, especially for service-based businesses, sharing information and breaking down exactly how you achieve that greatness can build trust.
Consider what information you have that you can share, even if (sometimes especially if) your competitors haven’t shared it. You can leave a huge impression of you’re open about your industry in a way others aren’t. Of course, don’t do something that will spoil your company, but consider the question and see what might make sense.
Why is brand authority important to your business?
Eventually, brand authority comes down to trust. Trust is important to acquire and keep customers, especially if you’re selling higher-priced goods or services.
If your business is trusted, customers feel confident that you know what you’re doing and that they’re spending their money wisely when they buy your company’s products or services.
Conclusion
Building brand authority can boost the level of trust your client (and potential) base has in your business. With the right mix of online brand building strategies, you can carry your company to its next growth target.
A brand with authority and influence is a brand with a clear path for growth. Use these strategies to build brand authority for your business and help your business grow faster. It’ll take time and effort, but once you’re an authority, every other aspect of your marketing will gain more traction.