Table of Content:
- Here are Seven Top Digital Advertising Trends:
- If You Are E-Commerce, Go for Direct-to-Consumer
- Explore Emerging Markets
- Select the Right Apps and Formats
- Outstream Video
- Don’t Compete with FAANG:
- Tap into Mobile and In-game Advertising
- Boost Revenues with Supply Path Optimization (SPO)
- Conclusion
New era digital advertising changes bring big changes to the customer experience. This change has brought new digital advertising trends, methods, tools, and strategies that can greatly improve user engagement or more advertising in the media shopping business.
Key Statistics of Digital Advertising
- Companies plan to invest $172 billion in digital ads in 2021 and only $104 billion in traditional
- Worldwide digital ad spending is predicted to reach over $375 billion by 2021.
- 79% of users stated how they engage ads on social media depends on whether a platform can protect their privacy and data.
- Google and Facebook still hold the largest share of total U.S. digital ad spending, with 37.2% and 19.6% respectively.
Here are the seven biggest digital advertising trends that are shaping the present and the future:
- If You Are E-Commerce, Go for Direct-to-Consumer
Direct-to-consumer (DTC or D2C) advertising refers the audience directly to TV channels, broadcasters, newspapers and billboards that stand between brand and customer communication.
Previously, brands thought of increasing overall brand awareness among the public, but today the focus is shifting from one-to-one communication.
This approach is a unique chance for every ecommerce brand to better represent their products, especially in narrow niche categories.
- Explore Emerging Markets
The fast-growing African market has attracted a lot of business over the past two years.
Smartphone developers from China participate in Africa’s largest mobile device market and run three low-cost mobile phone brands (Tecno, Infinix, and Itel).
- Select the Right Apps and Formats
The greatest part of the ad spending growth in Africa is generated by a mobile app installation, and games take the most significant share.
- Outstream Video
Outstream video is a new type of advertising format that allows publishers to show video ads outside of actual video players, in-text line breaks, or the corner of a web page.
- 77% of agencies say outsteam is going to be crucial to their client’s success going forward.
- Don’t Compete with FAANG:
The digital marketing and advertising industries have been evolving over the years, all the while running primarily through FAANG, which is for Facebook, Apple, Amazon, Netflix and Google.
- Google, Facebook and Amazon are together responsible for 70% of digital ad spending alone, and about 99% of the market growth.
- 87% of businesses advertise in some form, whether it is a big, small or medium-sized organisation.
- Tap into Mobile and In-game Advertising
There are many examples of how freemium and commercially successful games made good use of mobile advertising.
If you plan to advertise in games, remember that 71% of players are willing to see ads in games, such as in exchange for valuable items, bonuses and free items, because that’s the way to pay for that item.
- Boost Revenues with Supply Path Optimization (SPO)
Even if you are already an expert in programming advertising, you don’t know how to like anyone else. Supply chains are becoming increasingly complex and some of the biggest hurdles are fees, quality and auction transparency.
As an advertiser buying inventory from multiple supply-side platforms (SSPs), you manage what is happening inside the chain, the price or margin of each SSP and how they are receiving this fee.
The same applies to who is taking inventory for you, whether these companies are inventory owners, direct sellers or resellers, what type of header bidding wrapper they are using and how to protect yourself from fraud.
Conclusion
This year, many of us will find ourselves working with completely new tools for optimizing advertising campaigns and media trading. The vast majority of changes in online marketing and digital advertising will still seem familiar, which was a full of innovation.
Digital advertising trends will open the door to direct customer contact, data ownership, highly personalized advertising campaigns and much better customer brand communication.