Table of Contents:
- Messenger
- Snapchat
- Skype
- Telegram
- Facebook, Instagram & LinkedIn DM
- YouTube
- TikTok
- Conclusion:
Introduction: Social messaging apps are an excellent addition to any marketing plan,, Throughout the years, social messaging apps have grown in popularity. It’s a fantastic method to stay in touch with friends and family, as well as do business. Every day, billions of people use social messaging apps to communicate.
Stats:
- As of July 2021, two billion users were accessing the WhatsApp messenger on a monthly basis(statica.com)
- 42 million messages are sent each minute(spectrum.com)
- 36% of people who use messaging apps have at least two messaging apps. (spectrum.com)
- By 2020, messaging applications will bring in an average of $15 per user. (spectrum.com)
Messenger: Messenger is a social messaging service owned by Facebook. With 1.3 billion users, it is one of the most popular messaging programs. This platform is easy to use and understand. Text, photos, emoticons, GIFs, and stickers may all be sent. It offers a number of features that assist you in creating an engaging relationship between your business and your clients.
You can also use Messenger to add chatbots. Businesses are embracing chatbots because they enable them to deliver customer service without the requirement for a human to be there. It can also be used to send data confirmations and reminders automatically.
Snapchat: Snapchat has become one of the most widely used social media platforms. This software differs from conventional messaging apps in terms of how it communicates. Snapchat is mostly used to share photos and videos with friends and family.
Snapchat is an excellent platform for sharing content and interacting with your audience. It allows you to submit stuff to your Story, which is visible to everyone who follows your Snapchat account. You may use your story to publish photos and videos, as well as invite your audience to participate and contact your company.
WhatsApp: WhatsApp has overtaken Messenger as the most popular social messaging app, which is also owned by Facebook. It is immensely popular among mobile users, with over 1.5 billion users.
This chat software has a lot of options. It allows up to 250 people to participate in a group chat, making it a realistic choice for enterprises to utilize with consumers and internally.
WhatsApp can deliver files up to 100 gigabytes in size. It also includes end-to-end encryption to keep data safe. The fact that this app is ad-free is its most popular feature.
Skype: One of the most professional chatting apps is Skype. It is an excellent choice for the average person or business. Sending messages, making calls, and hosting video chats are all simple with this video calling app. Skype strikes an excellent blend between entertainment and utility.
Telegram: Telegram is a popular app with over 200 million users. The app is available for PCs, tablets, and mobile devices. It is powered by a cloud-based messaging system. There’s also a Private Chat function in this app that allows you to send timed messages. The message will expire after the specified time has passed after it has been sent. It also allows you to pick a theme to personalize your message and make it more representative of your company.
Facebook, Instagram & LinkedIn DM: You may also send direct messages to your clients on these sites using Instagram, LinkedIn, and Facebook advertisements. If you use Facebook advertisements as part of your social media marketing strategy, you’ll probably get a lot of messages. It’s for this reason that learning to respond to messages quickly on social sites is critical.
In reality, Facebook assigns a quality score to your customer service based on how people rate it on their platform. Your Facebook ad results will most certainly suffer if your score is too low.
YouTube: YouTube isn’t always considered one of the world’s most popular social media platforms. It’s also known as a video platform and the world’s second-largest search engine.
YouTube commercials appearing before or in the middle of original videos aren’t a far away from what you’d see on TV for established brands with big-budget marketing teams. Monthly active users 2.29 billion.
TikTok: TikTok is without a doubt one of the most popular social networking applications on this list. It is renowned for its rapid growth, despite the fact that it has just been around since 2017. Despite this, it was the most downloaded app in 2020.
TikTok is a site for sharing short videos with an addictive algorithm. It has a lot of clout among youngsters.
Pinterest: Throughout the pandemic, Pinterest, the digital vision board tool, has seen significant user growth. Pinterest has a reputation for being a cheerful, unbiased, controlled area for businesses to advertise to people who are planning out their lives. Pinterest has the highest good reputation of any social media app, according to 92 percent of advertisers.
Pinterest has a reputation for being a cheerful, unbiased, controlled area for businesses to advertise to people who are planning out their lives. Pinterest has the highest good reputation of any social media app, according to 92 percent of advertisers.
Twitter: Despite the fact that 90% of Americans have heard of Twitter, just 21% use it, it has a strong brand. This, paired with an active community of politicians, journalists, celebrities, and comedians, ensures that the platform continues to punch beyond its weight, particularly in North America (and Japan, where it is the most popular platform.)
Conclusion: Today’s brands can benefit greatly from the use of social messaging apps. It’s a way to interact with your audience on a personal level, increase brand recognition, and increase brand loyalty. In both the short and long term, your brand’s capacity to form relationships with customers is extremely valuable.